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HNoss Proofreads wanted to improve the experience of their gender-neutral name generator page, which was already receiving a high volume of traffic through search engines and Pinterest. The goals of the project were to improve usability and accessibility, create a more neurodivergent-friendly experience, and encourage more meaningful engagement with their Ko-fi support page without disrupting the flow of the generator itself. The audit also needed to work within the existing WordPress setup and avoid a full redesign or rebuild of the page.

The Brief

Before starting the audit, I recommended implementing Microsoft Clarity so we could better understand how people were interacting with the page across both desktop and mobile. Using Clarity, I reviewed areas such as attention, scroll behaviour, and click patterns to identify where users were engaging well, where friction was occurring, and which areas of the page were being missed entirely. Alongside this, I conducted a full UX and accessibility audit of both the page structure and the generator itself. This included reviewing the heading structure, navigation, accessibility, and WCAG considerations, cognitive load, visual clarity, mobile usability, signposting to related content, and opportunities to better support Ko-fi engagement. A key part of the project was balancing usability improvements with the creator’s existing workflow and preferences. Communication was kept flexible and primarily text-based throughout the project to ensure the process felt comfortable, collaborative, and easy to manage. Rather than recommending a full rebuild, I focused on practical and achievable improvements that could have a meaningful impact without overcomplicating the experience.

My Approach

The audit provided a clear set of prioritised recommendations focused on improving usability, accessibility and engagement across the page. Several improvements have already been implemented, including updates to heading hierarchy, colour contrast, page structure and the placement of support content. The recommendations also helped create a stronger foundation for future improvements by identifying opportunities to reduce friction, improve accessibility and better support how people naturally interact with the page across desktop and mobile. Alongside the audit itself, introducing tools such as Microsoft Clarity encouraged a more data-informed approach to understanding user behaviour and ongoing optimisation.

The Outcome

Before: The page had no proper title, duplicate how to sections, and lacked visual hierarchy
After: the page now has a clear title, sections have been reordered, and clear next best actions are now paired with images to increase interaction
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